Brands you interact with online, from small businesses like yours, to large national and international chains all have content strategies. It may not be an explicit plan, it may be part of a larger marketing strategy, or maybe called something else altogether, but the plan is there. A content strategy is the result of research and planning in order to devise the creation and publishing of content to support your business goals.
This course will help you understand your existing customer base, the customer base you'd like, and how to create and manage an online strategy that engages customers to help grow your business. While focused on brick and mortar businesses, there is plenty of information here for online and hobby business owners as well.
Originally designed for the participants in the City of Edmonton's Corner Store Pilot Program, this course offers the resources to anyone looking to increase their visibility online and grow their business.
- Are just starting a business and need to understand how to effectively market online.
- Have an existing business but feel you are falling behind or treading water.
- Have a successful online or social media presence, but are growing to a point you need someone else to take over those duties.
- Are operating online using social media but not seeing results.
I own and operate Tooq Inc., a web design and development company, based in Edmonton, Canada. We focus on small and medium sized business owners and how we can help them increase their sales and market share while streamlining processes to make their work more effective.
We're using Fedora to provide small business courses that help make an impact without spending a fortune and for our client training.