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Grow Your Business With Quality Content Online
Introduction
What is a Content Strategy and Why Do I Need One?
Why you need a Content Strategy for your Business
Brief Content Case Studies
End of Module One
Assessing Your Business
Mission: One Thousand
Assessment Part 1: Your Existing Content
Assessment Part 2: Know Your Audience
Assessment Part 3: Knowing Who is Not Your Audience
Assessment Part 4: Know Your Competition
Assessment Part 5: What Do You Do?
Assessment Part 6: External Signals
End of Module Two
Structuring Your Strategy
Structure Part 1: Stating Objectives and Assessing the Gaps
Structure Part 2: Channel Selection & Frequency
Structure Part 3: Content Creation & Task Assignment
Structure Part 4: Publishing Content, Monitoring Results
Structure Part 5: Publishing and Monitoring Tools
Implementation of Your Strategy
Building a Sales Funnel
Guidelines to Creating Engaging Content
What a Simple Sample Content Strategy Might Look Like
Avoiding Pitfalls: When The Shit Hits The Fan
Avoiding Pitfalls: Managing Staff Engagement
Managing Pitfalls: Managing Security & Safety
Keys to Success
One Hub, Many Spokes
1000
Use a Soft Touch
Remember - Your Mom Always Told You to Share!
Wrapping Up
Content Resources
Measuring and Changing Course
Additional Help
Thank You!
What is a Content Strategy and Why Do I Need One?
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